> For the complete documentation index, see [llms.txt](https://learn.sitecove.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://learn.sitecove.com/how-to-guides/search-engine-optimization-seo/keyword-research-and-strategy/how-to-find-low-competition-keywords.md).

# How to Find Low-Competition Keywords

Finding low-competition keywords is essential for ranking higher in search results, especially if you have a **new website** or are competing against well-established brands. Low-competition keywords have **less competition**, making it easier to rank and attract organic traffic. This guide will show you **step-by-step strategies** to find and target low-competition keywords for SEO success.

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#### What Are Low-Competition Keywords?

Low-competition keywords are **search terms with relatively few websites competing for top rankings**. These keywords are typically:

* **Long-tail keywords** (4+ words, specific search intent).
* **Less popular but highly targeted** for a niche audience.
* **Easier to rank for**, even for newer or smaller websites.

**Benefits of Targeting Low-Competition Keywords**

**Higher Ranking Potential** – Less competition means easier rankings. 

**More Targeted Traffic** – Visitors are looking for specific information, making them more likely to convert. 

**Faster SEO Results** – You can see results quicker than targeting high-competition keywords. 

**Great for New Websites** – If you have a low domain authority, ranking for competitive keywords is difficult, but low-competition ones give you a chance to rank.

***

#### Step-by-Step Guide to Finding Low-Competition Keywords

**1. Use Google Autocomplete & Related Searches**

Google’s search bar suggests **low-competition long-tail keywords** based on real user queries.

**How to Use It:**

1. Type a broad keyword into Google (e.g., "best running shoes for").
2. Note the autocomplete suggestions (e.g., "best running shoes for flat feet").
3. Scroll down to **“Related Searches”** at the bottom of the search results page.
4. Look for **long-tail variations** that are less competitive.

**2. Use Google’s “People Also Ask” Feature**

* Google’s "People Also Ask" (PAA) box provides **question-based keywords** with low competition.
* Click on a question to reveal **more related queries**.

**Example:** Searching for "SEO tips" might reveal "How can I improve my SEO ranking?" – a great long-tail keyword to target.

**3. Use Free Keyword Research Tools**

Several **free tools** can help you find low-competition keywords:

* **Google Keyword Planner** – Find low-competition keywords under "Competition" (Low/Medium/High).
* **Ubersuggest** – Check SEO difficulty scores; aim for scores under **30**.
* **AnswerThePublic** – Find common **question-based** search terms.
* **Keyword Sheeter** – Generates **thousands of keyword ideas**.

**4. Analyze Competitor Keywords with SEO Tools**

Find **low-competition opportunities** by researching your competitors.

**Best Tools for Competitor Research:**

* **Ahrefs** – Use "Keyword Explorer" to find keywords with a **Keyword Difficulty (KD) below 30**.
* **SEMrush** – Find keywords that competitors rank for but have **low difficulty scores**.
* **Moz Keyword Explorer** – Shows the "Priority Score," which factors in competition and search volume.

**Tip:** Look for competitor keywords ranking on **page 2 or 3 of Google**—these are easier to outrank!

**5. Find Question-Based Keywords**

Question-based keywords often have **low competition** because fewer websites target them directly.

**Best Resources for Finding Questions:**

* **Quora** – Look for common user questions in your industry.
* **Reddit** – Search subreddit discussions for niche topics.
* **AnswerThePublic** – Generates hundreds of real-world user questions.

**6. Check Keyword Difficulty & Search Volume**

To find the best low-competition keywords, balance **search volume** and **keyword difficulty**.

**What to Look For:**

* **Keyword Difficulty (KD) under 30** → Easier to rank.
* **Search Volume between 100-5,000 per month** → Enough traffic potential.
* **Long-Tail Keywords (4+ words)** → Lower competition.

**Example:**

* "Best hiking boots" (KD: 75, Search Volume: 50K) Too Competitive
* "Best waterproof hiking boots under $100" (KD: 25, Search Volume: 1.5K) Low Competition & Targeted

**7. Use Local & Niche Keywords**

If you run a local business or serve a niche audience, **geo-targeted** or **specific industry** keywords often have less competition.

**Examples:**

* "Best coffee shop in Seattle"
* "Affordable wedding photographer in Miami"
* "Beginner yoga classes in NYC"

**Tip:** Use **Google My Business** keywords if targeting local SEO.

***

#### How to Use Low-Competition Keywords for SEO Success

Once you find low-competition keywords, **optimize your content strategically**.

**1. Use Keywords in Strategic Locations**

**Title Tag & Meta Description** – Include the keyword naturally. **URL Structure** – Example: `yourwebsite.com/best-budget-laptops-2024`  

**Headings (H1, H2, H3, etc.)** – Use keywords in headings and subheadings. 

**Content Body** – Use keywords naturally without stuffing. 

**Alt Text for Images** – Helps with SEO and accessibility.

**2. Create High-Quality Content Around the Keyword**

* Write **in-depth articles** (1,500+ words) targeting low-competition keywords.
* Answer common **questions** users search for.
* Use **lists, tables, and bullet points** for better readability.

**3. Build Internal & External Links**

* Link to **related blog posts** within your website.
* Earn **backlinks from high-authority sites** by creating valuable content.

**4. Optimize for Featured Snippets & Voice Search**

* Use **question-based keywords** to rank in Google’s "People Also Ask" box.
* Format content in **Q\&A or list format** for better visibility.

**5. Monitor Performance & Adjust**

* Track keyword rankings with **Google Search Console**.
* Update content regularly to maintain rankings.
* Add **new related keywords** based on search trends.