How to Use Internal Linking for Better SEO
Internal linking is a powerful yet often overlooked SEO strategy that improves website structure, user experience, and search engine rankings. When done correctly, internal links help Google understand content relationships, distribute page authority, and boost user engagement.
This guide will walk you through best practices for internal linking to maximize SEO benefits.
What is Internal Linking?
Internal linking refers to links that connect pages within the same website. Unlike external links (which point to other websites), internal links guide users and search engines to related pages on your site.
Types of Internal Links:
Navigational Links – Found in menus, sidebars, and footers for website navigation.
Contextual Links – Placed within content to guide users to related topics.
Breadcrumb Links – Show the user’s location within the site hierarchy.
Footer Links – Include important pages like Privacy Policy and About Us.
Example of an Internal Link:
Why Internal Linking is Important for SEO
Improves Website Structure – Helps Google understand page relationships.
Boosts Page Authority – Distributes link equity (ranking power) across pages.
Enhances User Experience – Guides users to relevant content, reducing bounce rates.
Increases Page Indexing – Helps Google discover and index new pages faster.
Encourages Longer Visits – More internal links = higher session duration and engagement.
Best Practices for Internal Linking
1. Use Descriptive Anchor Text
Anchor text is the clickable text in a hyperlink.
Use relevant keywords in anchor text for SEO.
Keep it natural (avoid generic links like "click here").
Example:
Bad Example:
2. Link to Relevant Pages
Internal links should be topically related to the content.
Avoid linking just for SEO; focus on providing value to users.
3. Use a Logical Linking Structure
Link important pages more often to boost their authority.
Maintain a hierarchical structure, linking from broad to detailed pages.
Best Practice:
Homepage → Category Pages → Subcategory Pages → Blog Posts
4. Keep Links to a Reasonable Number
Google recommends keeping links per page reasonable (~100 links max, including navigation links).
Avoid overstuffing internal links in a single post.
Best Practice:
Blog posts: 3-5 internal links per 1,000 words.
Landing pages: Only link where relevant.
5. Update Old Content with New Internal Links
Revisit older articles and add links to new relevant content.
Helps keep older pages fresh and relevant.
Pro Tip: Use Google Search Console to find pages with low internal links.
6. Use Breadcrumbs for Better Navigation
Breadcrumbs show the hierarchical structure of a website.
Improve user experience and site organization
Example:
7. Use Internal Links to Pass Link Equity (PageRank)
Linking from high-authority pages helps transfer SEO value.
Link to important pages like cornerstone content or high-converting pages.
Example:
High-traffic page → New blog post to boost rankings.
8. Avoid Orphan Pages
Orphan pages have no internal links pointing to them, making them hard to discover.
Ensure every page has at least one internal link.
Pro Tip: Use Ahrefs or Screaming Frog to find orphan pages.
Tools for Internal Link Optimization
Google Search Console – Check for internal link structure.
Ahrefs Site Audit – Identify pages with weak internal linking.
Screaming Frog – Find orphan pages and broken links.
Yoast SEO (WordPress) – Suggests relevant internal links.
Common Internal Linking Mistakes to Avoid
Using Generic Anchor Text – "Click here" offers no SEO value.
Overloading with Internal Links – Too many links reduce effectiveness.
Not Updating Older Posts – Missing new content opportunities.
Linking to Irrelevant Pages – Confuses both users and search engines.
Ignoring Orphan Pages – Every page should be linked from somewhere.
Last updated
Was this helpful?